March Girl Group Brand Reputation Ranking Announcement

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of consumer participation, media coverage, interaction and community indices of various girl groups, using big data collected from February 12 to March 12.

NewJeans topped the list for the fourth consecutive month with a brand reputation index of 5,362,902 for the month of March. The top-ranking phrases in the group’s keyword analysis included “advertising model”, “Billboard” and “OMG”, while their top-ranking related terms included “race forward”, “selected ” and “established”. NewJeans’ positivity-negativity analysis also revealed a positive feedback score of 90.36%.

BLACKPINK retained its spot in second place with a Brand Reputation Index of 5,069,149, marking a 2.85% increase in its score since February.

H1-KEY also maintained its position in third place with a brand reputation index of 3,361,317, marking a 12.24% increase in its score since last month.

Meanwhile, IVE held steady in fourth place with a Brand Reputation Index of 2,704,894 for March.

Finally, (G)I-DLE moved up to fifth place with a Brand Reputation Index of 2,588,873, marking an 11.15% increase in its score since February.

Check out the top 30 for this month below!

  1. NewJeans
  2. NOIRPINK
  3. H1 KEY
  4. ive
  5. (G)I-DLE
  6. TWICE
  7. girls generation
  8. THE SSERAFIM
  9. aespa
  10. WJSN
  11. red velvet
  12. Oh my girl
  13. STAY
  14. a pink
  15. last names
  16. NMIXX
  17. MAMMOO
  18. deis_9
  19. APRIL
  20. LONDON
  21. bling bling
  22. women’s code
  23. girls day
  24. Kep1er
  25. Dream Catcher
  26. rocket shot
  27. wow! ha!
  28. ITZY
  29. EXID
  30. ALICE

Watch “NewJeans Code in Busan” with English subtitles below!

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